Digital Photography Tips, Tutorials and Resources
As you start to grow both your brand and your selling potential as a photographer, you’ll discover you need more than just a business card and a Facebook page to earn more customers. A WordPress photography website is one of the most effective ways to draw attention to your work and showcase your skills online. The question is, how do you design a WordPress photo portfolio that delivers a measurable return on investment?
There’s more to WordPress for photographers than simply setting up a WordPress account and loading all your recent snaps onto a gallery page. Your website needs to be clean, attractive, easy-to-use, and brimming with opportunities for brand growth. Here are just 3 elements you’ll need to include to create a successful online presence.
Element 1: The Right Responsive Theme
The first step in developing a powerful WordPress photography website is choosing the right theme. The theme acts as the foundation for your online presence, and it should be attractive and efficient enough to highlight your images, showcase your professional nature, and convince your customers that you’re worth their time. As you look through themes, make sure that you keep an eye out for:
- An attractive (customizable) layout: The theme you choose should be beautiful and elegant, with plenty of opportunities for customization.
- Various gallery types: You’ll want a range of gallery options to choose from so that you can test different ways of displaying your images.
- Photography enhancing features: Your visitors will want to zoom in on your pictures, to get a greater insight into your skills.
- Social media integrations: Allowing your customers and visitors to share snippets of your gallery on social media is a great way to draw attention to your brand and improve your chances of sales.
- Integration with e-commerce plugins: If you’re planning on selling prints online, you’ll need a theme that can integrate seamlessly with eCommerce plugins such as WooCommerce.
Element 2: Image Optimization
You know that images are the heart of your WordPress website, but you might not know how to transform your site into a commercial advertisement for your business. First up, the images you showcase need to display in high-quality. The problem for many photographers building their WordPress photo portfolios is the need for high-resolution images, which can lead to slower loading times.
Since slow loading times can drive customers away, leading to higher bounce rates, it’s important to find plugins you can use that keep your WordPress photography website running smoothly, without detracting from the quality of your pictures. For instance, the EWWW Image Optimizer plugin automatically upgrades every image you upload to your website.
Element 3: Purchasing Options for Revenue
Finally, depending on how you plan to run your photography business, it’s important to make sure that you have methods available that allow customers to buy content from you. Sometimes, a WordPress photography website will be all about showing off your skills so that you can convince people to purchase your services for weddings and special events. In other cases, you might want to sell your prints online.
Selling your photographs can be a fantastic way to boost your income stream and improve your credibility. However, WordPress doesn’t automatically support eCommerce functions, which means that you’ll need to integrate this functionality using specific plugins. While you’re searching through possible shopping cart plugins, you should check out the Photography Management plugin for WordPress. When it comes to WordPress for photographers, this feature allows you to create private galleries that clients can access with a special password.
This means that you can have your customers check out additional pictures that you took during their event so they can purchase additional copies.
Creating Your WordPress Photography Website
There’s so much more to a fantastic WordPress photography website than showing off beautiful images. You’ll need to make sure you think carefully about user experience, and that your website includes the features you might need to make a profit. Fortunately, not only is WordPress a great platform for photographers, but you can implement a lot of additional features through plugins and themes. Like Envira Gallery. Ahem.